For all the Bikers and Harley owners, PRESS RELEASE....this is a MUST READ.
#1
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Master of All Things :{D
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From: southeast texas, near houston
For all the Bikers and Harley owners, PRESS RELEASE....this is a MUST READ.
New Motorcycle out!
Press Release: New American Motorcycle Unveiled
At a press conference late Monday, the CEO of Johnson Marine, makers of Johnson outboard marine engines and other recreational equipment, unveiled a new line of heavyweight cruiser style motorcycles designed to compete head to head with
industry leader Harley-Davidson.
Peter Long, Johnson brands marketing manager said, "We have studied the market and determined that Harley, while highly successful, has narrowly missed the mark when targeting motorcycle buyers". Long added, "We, at Johnson, are
convinced our product hits the target dead center and promises to draw sales away from Harley-Davidson in a way no other motorcycle has been able to accomplish". The new line of bikes, marketed under the name 'Big Johnson Motorcycles', will,
according to Long, deliver what Harley has only promised. "Our research show that this, a Big Johnson, is what Harley buyers are really after".
At the unveiling of the new line Monday, several current Harley owners agreed. "When I bought my Harley, what I really needed was a Big Johnson", said one Harley owner." But I see now that riding a Harley is no replacement for having a Big Johnson."
Manager Long also said that his company would follow the lead of
Harley-Davidson and cash in on a huge market for non motorcycle related products. "We realize that not every guy can have a Big Johnson", said Long, "But image is very important to people. If they don't have a Big Johnson, they at least want to project the image of having one." Asked if he anticipated Big Johnsons showing up in the hands of Harley owners, Long said it was unlikely. "I just don't see the need to have a Harley if you have a Big Johnson", he said. "And I can't imagine someone who spends all their resources to acquire a Harley having a Big Johnson. I think it boils down to this - You either have a Harley, or you have a Big Johnson, but you are not likely to have both. "Given
the choice", said Long "I think most guys will opt for the Big Johnson".
Another force driving sales for the company will come from women. A survey of the wives and girlfriends of nearly 1,000 potential motorcycle buyers indicates less than 5% would approve of their partner spending $15,000 on a Harley
Davidson. But, when asked if they would be willing to pay the same amount of money to get their partner a Big Johnson, nearly 4 out 5 thought that would be money well spent. One female present at the product unveiling was quoted as
saying, "There is no way I will let Lonnie drop 15 grand on another one of those Harleys, but 15 grand to get him a Big Johnson? Well, that something we could both enjoy and it's something he really needs. "Carla Roundheel, manager of the dealership network now being established, said
her motto is simple. "I service what we sell." Big Johnson motorcycles will be traded on the stock exchange under the abbreviation P-ENVY."
Press Release: New American Motorcycle Unveiled
At a press conference late Monday, the CEO of Johnson Marine, makers of Johnson outboard marine engines and other recreational equipment, unveiled a new line of heavyweight cruiser style motorcycles designed to compete head to head with
industry leader Harley-Davidson.
Peter Long, Johnson brands marketing manager said, "We have studied the market and determined that Harley, while highly successful, has narrowly missed the mark when targeting motorcycle buyers". Long added, "We, at Johnson, are
convinced our product hits the target dead center and promises to draw sales away from Harley-Davidson in a way no other motorcycle has been able to accomplish". The new line of bikes, marketed under the name 'Big Johnson Motorcycles', will,
according to Long, deliver what Harley has only promised. "Our research show that this, a Big Johnson, is what Harley buyers are really after".
At the unveiling of the new line Monday, several current Harley owners agreed. "When I bought my Harley, what I really needed was a Big Johnson", said one Harley owner." But I see now that riding a Harley is no replacement for having a Big Johnson."
Manager Long also said that his company would follow the lead of
Harley-Davidson and cash in on a huge market for non motorcycle related products. "We realize that not every guy can have a Big Johnson", said Long, "But image is very important to people. If they don't have a Big Johnson, they at least want to project the image of having one." Asked if he anticipated Big Johnsons showing up in the hands of Harley owners, Long said it was unlikely. "I just don't see the need to have a Harley if you have a Big Johnson", he said. "And I can't imagine someone who spends all their resources to acquire a Harley having a Big Johnson. I think it boils down to this - You either have a Harley, or you have a Big Johnson, but you are not likely to have both. "Given
the choice", said Long "I think most guys will opt for the Big Johnson".
Another force driving sales for the company will come from women. A survey of the wives and girlfriends of nearly 1,000 potential motorcycle buyers indicates less than 5% would approve of their partner spending $15,000 on a Harley
Davidson. But, when asked if they would be willing to pay the same amount of money to get their partner a Big Johnson, nearly 4 out 5 thought that would be money well spent. One female present at the product unveiling was quoted as
saying, "There is no way I will let Lonnie drop 15 grand on another one of those Harleys, but 15 grand to get him a Big Johnson? Well, that something we could both enjoy and it's something he really needs. "Carla Roundheel, manager of the dealership network now being established, said
her motto is simple. "I service what we sell." Big Johnson motorcycles will be traded on the stock exchange under the abbreviation P-ENVY."
#3
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Master of All Things :{D
Joined: Feb 2002
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From: southeast texas, near houston
Originally posted by rodslinger
Any news if Johnson Marine will be producing products that appeal to the BMW, Corvette and Porsche fans? I'm sure they would enjoy a Big Johnson too.
Any news if Johnson Marine will be producing products that appeal to the BMW, Corvette and Porsche fans? I'm sure they would enjoy a Big Johnson too.
not at this time.....
#6
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Master of All Things :{D
Joined: Feb 2002
Posts: 4,118
From: southeast texas, near houston
Re: Why not both?
Originally posted by Rider69
I am sure there are many Harley owners that are not fortunate enough to have both a Harley and a Big Johnson, I just wanted to let everyone know that I feel lucky to have both.
I am sure there are many Harley owners that are not fortunate enough to have both a Harley and a Big Johnson, I just wanted to let everyone know that I feel lucky to have both.
#8
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Master of All Things :{D
Joined: Feb 2002
Posts: 4,118
From: southeast texas, near houston
Originally posted by tradr
Hmm.. I ride a 1984 Honda Aero 125 scooter, 125cc of 2-stroke power!
One of these days I should test ride a harley.. I had a 1987 Kawasaki Ninja 600R last summer but I stupidly sold it.
Hmm.. I ride a 1984 Honda Aero 125 scooter, 125cc of 2-stroke power!
One of these days I should test ride a harley.. I had a 1987 Kawasaki Ninja 600R last summer but I stupidly sold it.
#9
you know, this new release of 'Big Johnson' motorbike is bordering news oddity item.....
"Our research show that... a Big Johnson, is what Harley buyers are really after."
uh huh, hmm....
... I have a twisted mind...
"Our research show that... a Big Johnson, is what Harley buyers are really after."
uh huh, hmm....
... I have a twisted mind...
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