http://home.comcast.net/~bernhard36/honda-ad.html

Here's the exlanation for it.


New Honda commercial in the UK. Very important that
you understand: There are no computer graphics or
digital tricks in the film. Everything you see
really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes,
something, usually very minor, didn't work. They
would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the
time it was over, they were ready to change
professions. The film cost six million dollars and
took three months to complete including a full
engineering sequence. In addition, it's two
minutes long so every time Honda airs the film on
British television, they're shelling out enough
dough to keep any one of us in clover for a
lifetime. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda
executives figure the ad will soon pay for itself
simply in "free" viewings (Honda isn't paying a
dime to have you watch this commercial!).

When the ad was pitched to senior executives, they
signed off on it immediately without any hesitation
including the costs.

There are six and only six hand-made Accords in the

world. To the horror of Honda engineers, the
filmmakers disassembled two of them to make the
film. Everything you see in the film (aside from
the walls, floor, ramp, and complete Honda Accord)
are parts from those two cars.

The voiceover is Garrison Keillor.

When the ad was shown to Honda executives, they
liked it and commented on how amazing computer
graphics have gotten. They fell off their chairs
when they found out it was for real.

Oh. And about those funky windshield wipers. On the

new Accords, the windshield wipers have water
sensors and are designed to start doing their thing automatically
as
soon as they become wet. It looks a bit weird in the commercial.



The only thing that really makes me wonder is the tires rolling uphill.

 

I'll be the first to say it.... This has been posted already... A LOT.... Like 5 times maybe? hehehe... Still cool though

 

****, ok, fist time i've seen it.
Somebody break out the "hello and welcome to last________" pictures

 

Haha, well I thought I'd be a little more polite than that....

 

welcome to last week?! well dont feel bad some time going back can be worth a good laff amyone remember the other honda commercial Vroom vroom I have it saved and still die every time i see it.

 

ive seen it before but there must be digital tricks in it. check out those stupid speakers moving up and down. whats with that?

 

The tires were weighted inside with spare parts from the car to make them roll uphill.

 

Just makes you want to buy a HONDA ,,, that wagon is sweet.

 

I think the Honda "cog" commercial is the most posted thing across the internet!!

 

So wait...just because they say all this crap it automatically means that we should believe them?? I could've done this cgi and then said i spent millions of dollars doing this and blah blah blah...I'm just saying..it'd be real good if we could see some of these out takes...anyone??